Context
Dealership teams depended on both automotiveMastermind and their existing CRMs. The integration portfolio had to move customer and activity data reliably across systems with different APIs, data models, capabilities, and operating expectations.
The challenge
Create dependable sync behaviour across multiple CRM partners while making ownership, mapping, failure states, and source-of-truth rules explicit.
Approach
- 01Define one-way and two-way sync use cases and source-of-truth rules
- 02Align field mapping and API constraints across CRM partners
- 03Prioritise reliability, failure handling, observability, and supportability as product requirements
System / stack
CRM integrationsPartner APIsData synchronisationEnterprise SaaSPlatform operations
Outcomes
- Multiple CRM integrations shaped around real dealership workflows
- Clearer product rules for data movement across one-way and two-way synchronisation
What this reinforced
Integration products succeed when edge cases, ownership, and recovery paths are treated as first-class user experience.
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