PORTFOLIO / 10

AI, APIs, SaaS.
Owned end to end.

A factual record of product ownership across regulated fintech services, enterprise AI, CRM integrations, automation, subscription software, and founder-led products.

FINTECH / VALUE-ADDED SERVICESCRYPTO / APIsAI / SaaSAPI INTEGRATIONS / SaaSSAASSAAS / OPERATIONSGROWTHOPERATIONSDIGITALVENTURE

FINTECH / VALUE-ADDED SERVICES01 / 10

ZEN.COM

Making purchase benefits work end to end

ROLE: Senior Product Owner accountable for product priorities and delivery across Extended Warranty and Cashbacks, working with design, engineering, commercial, legal, compliance and external partners.
WORK: Make a partner-backed financial service feel straightforward without hiding the conditions that matter. Customer expectations, service rules, compliance requirements and API constraints all need to describe the same experience—including what happens when a journey does not follow the happy path.
RESULT: Extended Warranty + Cashbacks

Customer journeys
Partner APIs
Service rules

CRYPTO / APIs02 / 10

BotBot / Side project

Executing crypto strategies without manual trading

ROLE: Founder and product owner responsible for product design, technical architecture, API integrations, automation logic, and continuous iteration.
WORK: Turn crypto trading signals and risk rules into dependable real-time execution while keeping the system configurable, observable, and inexpensive to iterate.
RESULT: Crypto signal → risk rules → execution

Crypto
Trading automation
TradingView

AI / SaaS03 / 10

S&P Global / automotiveMastermind

Turning buyer intelligence into AI-built audiences

ROLE: Product Owner leading the frontend product and UX direction, shaping the AI experience with design and engineering while aligning it with the wider automotiveMastermind SaaS platform.
WORK: Translate a powerful but complex body of buyer data and predictive intelligence into an AI-assisted SaaS workflow that dealership teams could understand, trust, and use.
RESULT: Dealer intent → custom audience

AI product
Predictive data
Audience building

API INTEGRATIONS / SaaS04 / 10

S&P Global / automotiveMastermind

Synchronising a SaaS platform with dealership CRMs

ROLE: Product Owner for the CRM integrations team, owning integration priorities and coordinating partner requirements, API behaviour, engineering delivery, and operational needs.
WORK: Create dependable sync behaviour across multiple CRM partners while making ownership, mapping, failure states, and source-of-truth rules explicit.
RESULT: One-way + two-way CRM sync

CRM integrations
Partner APIs
Data synchronisation

SAAS05 / 10

WOOLEO

Automating software subscriptions and licensing

ROLE: Co-Founder responsible for product development, customer research, MVP validation and initial client onboarding.
WORK: Validate developer demand and connect licensing, billing and customer self-service in a usable first product.
RESULT: MVP launched; first clients onboarded

Recurring billing
Licensing automation
Customer research

SAAS / OPERATIONS06 / 10

LEO IT Solutions

Building the systems behind a subscription business

ROLE: Product Manager and Change Manager responsible for the subscription transition, customer journeys and the operating processes behind sales, licensing and support.
WORK: A subscription creates an ongoing customer relationship. Licensing, renewals and support need to work together: customers should know what they have access to, when action is needed and what they are paying for. The team needs that same context without having to piece it together for every request.
RESULT: Acquire → license → renew → support

Subscription lifecycle
Zapier
Licensing automation

GROWTH07 / 10

hulanka.kids

Testing paid demand before building the full product

ROLE: Founder responsible for positioning, audience growth, acquisition experiments, and subscription validation.
WORK: Build trust and confirm willingness to pay before investing in more product complexity.
RESULT: 13K followers; first 20 subscribers

Content strategy
Instagram
Paid acquisition

OPERATIONS08 / 10

zoovu

Supporting 2,500 users without scaling chaos

ROLE: Support operations lead connecting customers, product knowledge, and internal teams.
WORK: Help a large and growing user base resolve problems quickly while turning recurring issues into product insight.
RESULT: 2,500+ users supported

Support operations
Knowledge management
Customer feedback

DIGITAL09 / 10

plugdesign.net

Delivering 50 websites with a small studio

ROLE: Founder and web designer responsible for the full client and product lifecycle.
WORK: Turn varied client needs into clear, maintainable websites with a repeatable delivery process.
RESULT: 50+ websites delivered

Web design
Client discovery
Delivery

VENTURE10 / 10

Club Arrow

Turning a kitesurfing community into trips

ROLE: Founder responsible for offer design, community growth, trip sales, and end-to-end operations.
WORK: Convert shared interest into trusted group travel while coordinating the operational details behind each trip.
RESULT: Community-led trips delivered

Community building
Travel operations
Partnerships