PORTFOLIO / 10

AI, APIs, SaaS.
Owned end to end.

A factual record of product ownership across regulated fintech services, enterprise AI, CRM integrations, automation, subscription software, and founder-led products.

FINTECH / VASCRYPTO / APIsAI / SaaSAPI INTEGRATIONS / SaaSSAASGROWTHOPERATIONSDIGITALVENTURE

FINTECH / VAS01 / 10

ZEN.COM

Owning new services from proposition to integration

ROLE: Senior Product Owner with end-to-end ownership: product direction, customer journey, UX collaboration, legal and compliance alignment, partner API integrations, backlog, and delivery with engineering.
WORK: Turn partner-backed propositions into clear, compliant in-app products while coordinating UX, legal, commercial, API, engineering, offer, checkout, and invoicing dependencies.
RESULT: 3 active product workstreams

Fintech
Partner APIs
Compliance

CRYPTO / APIs02 / 10

BotBot / Side project

Executing crypto strategies without manual trading

ROLE: Founder and product owner responsible for product design, technical architecture, API integrations, automation logic, and continuous iteration.
WORK: Turn crypto trading signals and risk rules into dependable real-time execution while keeping the system configurable, observable, and inexpensive to iterate.
RESULT: Crypto signal → risk rules → execution

Crypto
Trading automation
TradingView

AI / SaaS03 / 10

S&P Global / automotiveMastermind

Turning buyer intelligence into AI-built audiences

ROLE: Product Owner leading the frontend product and UX direction, shaping the AI experience with design and engineering while aligning it with the wider automotiveMastermind SaaS platform.
WORK: Translate a powerful but complex body of buyer data and predictive intelligence into an AI-assisted SaaS workflow that dealership teams could understand, trust, and use.
RESULT: Dealer intent → custom audience

AI product
Predictive data
Audience building

API INTEGRATIONS / SaaS04 / 10

S&P Global / automotiveMastermind

Synchronising a SaaS platform with dealership CRMs

ROLE: Product Owner for the CRM integrations team, owning integration priorities and coordinating partner requirements, API behaviour, engineering delivery, and operational needs.
WORK: Create dependable sync behaviour across multiple CRM partners while making ownership, mapping, failure states, and source-of-truth rules explicit.
RESULT: One-way + two-way CRM sync

CRM integrations
Partner APIs
Data synchronisation

SAAS05 / 10

WOOLEO

Automating software subscriptions and licensing

ROLE: Product and business owner connecting billing, licensing, migration, and customer support workflows.
WORK: Replace manual licensing and fragmented support with a reliable subscription experience for customers and operators.
RESULT: 10,000+ tasks automated; support down 40%

Recurring billing
Licensing automation
Subscription migration

SAAS06 / 10

LEO IT Solutions

Moving a lifetime-license business to subscriptions

ROLE: Managing Director leading product, commercial, and organizational change.
WORK: Change how the company sold, delivered, and supported software without losing customer trust.
RESULT: Lifetime licenses moved to subscriptions

Business model
Product strategy
Subscription migration

GROWTH07 / 10

hulanka.kids

Testing paid demand before building the full product

ROLE: Founder responsible for positioning, audience growth, acquisition experiments, and subscription validation.
WORK: Build trust and confirm willingness to pay before investing in more product complexity.
RESULT: 13K followers; first 20 subscribers

Content strategy
Instagram
Paid acquisition

OPERATIONS08 / 10

zoovu

Supporting 2,500 users without scaling chaos

ROLE: Support operations lead connecting customers, product knowledge, and internal teams.
WORK: Help a large and growing user base resolve problems quickly while turning recurring issues into product insight.
RESULT: 2,500+ users supported

Support operations
Knowledge management
Customer feedback

DIGITAL09 / 10

plugdesign.net

Delivering 50 websites with a small studio

ROLE: Founder and web designer responsible for the full client and product lifecycle.
WORK: Turn varied client needs into clear, maintainable websites with a repeatable delivery process.
RESULT: 50+ websites delivered

Web design
Client discovery
Delivery

VENTURE10 / 10

Arrow Camp

Turning a kitesurfing community into trips

ROLE: Founder responsible for offer design, community growth, trip sales, and end-to-end operations.
WORK: Convert shared interest into trusted group travel while coordinating the operational details behind each trip.
RESULT: Community-led trips delivered

Community building
Travel operations
Partnerships