Context
Managing director work spanning product strategy, operating model, customer migration, and team alignment.
The challenge
Change how the company sold, delivered, and supported software without losing customer trust.
Approach
- 01Set the subscription strategy
- 02Align product and operations around recurring service
- 03Guide customers and teams through the transition
System / stack
Business modelProduct strategySubscription migrationOrganizational change
Outcomes
- Lifetime-license products moved toward recurring subscriptions
- A more scalable operating model established
What this reinforced
Changing a revenue model means changing the organization behind it.
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