BART MARON
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SAASWOOLEO

Automating software subscriptions and licensing

A recurring-revenue operation built around automated subscriptions, licensing, customer migration, and support.

10,000+ tasks automated; support down 40%

Context

Product and business ownership for desktop software moving toward a more scalable subscription model.

The challenge

Replace manual licensing and fragmented support with a reliable subscription experience for customers and operators.

Approach

  1. 01Map the subscription and license lifecycle
  2. 02Automate repetitive licensing tasks
  3. 03Use support demand to prioritize operational fixes

System / stack

Recurring billingLicensing automationSubscription migrationSupport operations

Outcomes

  • More than 10,000 licensing tasks automated
  • Support requests reduced by 40%

What this reinforced

Subscription software scales when operations are designed as part of the product.

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